1. To promote western heritage and rodeo within the state of Michigan.

2. To organize, develop, strengthen and conduct the Miss Rodeo Michigan Pageant.

3. To support, guide and direct the reigning Miss Rodeo Michigan and to prepare her to participate in the Miss Rodeo America Pageant.

1. Educating the public about the sport of professional rodeo, our western way of life and the role of agriculture.

2. Educating young women through the Miss Rodeo Michigan Pageant, and involvement with local rodeo pageants within the state of Michigan.

Our Vision is for each of these young women to acquire a greater understanding of the world around them, improve self-esteem, self-confidence, gain life skills and finally to gain opportunities for advancement for their personal and professional life.